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8 earnings call, Iger noted that even with the price increase on the core package “we only suffered a de minimis loss of subs… that tells us something.” ![]() Iger’s remarks about Disney+’s pricing indicates the company believes it has room to raise fees, even after the streamer’s ad-free tier increased from $7.99 to $10.99 per month in the U.S. ![]() “In our zeal to grow global subs, I think we were off in terms of our pricing strategy, and we’re now starting to learn more about it and to adjust accordingly.” Iger also said Disney overall had a “disconnect” between what it was spending on content and how it was monetizing that - and that the company needs to become “more judicious” about content investments as production costs have skyrocketed.
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